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According to the Radio Advertising Bureau, 2015 ad revenue declined 1%, from 2014. Spot revenue was down 3%, network revenue was up 1%, digital was up 5%, and off-air revenue gained 11%. Off-air sales now represent nearly 12% of radio's total revenue.

Professional Services and Health Care were radio's biggest category gainers in 2015, up 9% and 5% respectively. So which advertisers turned to radio more in 2015? Let's take a closer look.

The Radio Ink Hispanic Radio Conference is coming up fast — March 22-23 in Fort Lauderdales — and early-bird registration ends TODAY, March 4. Don't miss your chance to save $200 on registration for this invaluable conference.

Doctors are still unsure what happened to WFSU-FM (Tallahassee) Morning Edition host Ronald Ebben. The Tallahassee Democrat reported Ebben suffered a medical episode while on the air Thursday morning. Listeners reported Ebben had a difficult time forming words, there was then silence followed by music and a National Public Radio feed.

(By Roy Williams) What is the age range of snowboarders? What is the income range of people who do yoga? What is the age and income range of Carolina Panthers football fans? What is the age and income range of Republicans?

(By Wayne Ens) Ad dollars are tight but if you do your homework you can still bring home bacon. Here are 40 tips to help you do just that.

(By Ron Robinson) Unlike so many corporate producers of packaged foods, radio is not knowingly attempting to make consumers fat, sick, and crazy. Radio, however, does depend on consumer gullibility and ignorance to maintain its position as the number-five major media provider. Consumers, meanwhile, are waking up to how they are being skewered by any number of corporate and government organizations.

In 2015, our top five Program Directors were Chris Conley from WLTW at #1, WCBS-FM's Jim Ryan at #2, Kevin Weatherly at KROQ in Los Angeles in the third position, WBLS' Skip Dillard at #4, and WBZ/WZLX Boston PD Mike Thomas. Who will be the best in the programming department this year? Submit your detailed nomination HERE. YOUR DEADLINE TO NOMINATE IS TODAY.

Those are the words of Ad Agency Executives Blair Overesch (pictured) and Jeff Chase. Overesch is the Media Director and Chase is the Creative Director at Walz Tetrick Advertising in Kansas City . Their clients include the World Champion Kansas City Royals and Dairy Queen. In our latest podcast, Chase and Overesch, who are big proponents of radio, say they would be willing to pay more if their clients didn't get lost in a long pod of horrible-sounding commercials. It's just one of the topics we discuss in the podcast, however it is the hot topic of the week. LISTEN HERE

In this day and age of limited staffs, budget cuts, and failing all-news stations, 1010 WINS in New York City continues to do outstanding work. This most recent piece of news we're going to detail is especially strong, it's something only a handful of radio news operations would even attempt. It includes excellent reporting with very detailed news broadcasts, tackling an issue that has the local community by the jugular.