Pandora: Consumers Are Not Listening To Radio Ads
It was less than two weeks ago many of you were part of a very lively discussion about how many commercials you should be playing on your radio station. We also debated just how successful an ad campaign could really be when a commercial is 6th or 7th in a long commercial pod. It appears Pandora has just been handed a wealth of data that contributes to the very real belief that you're playing way too many commercials.
NAB Steps Up Security For Vegas
The NAB says it will add additional security to the week-long convention that begins this Saturday in Las Vegas.
Saga CEO ED Christian Compensation Is $860K
An 8K filed with the SEC by Saga, Friday, revealed the salary of Saga CEO Ed Christian to be $860,000. Saga is a public company. Every June the Saga compensation committee will decide on Christian's raise, which will not be less than 4%. Christian is also eligible for bonuses, he gets six weeks paid vacation and the company will pay to have his taxes done.
AM/FM Listeners Who Drive….
Change stations 22 times every time they commute, according to data from a new study called "Hacking The Commuter Code" from Edison Research. Edison did not detail why listeners change the station so many times but more detail into the research, provided by Pandora, would lead you to believe it could be the number of commercials you play (see previous story).
Jelli Launches Demand Side Programmatic Platform
When programmatic buying was first announced about a year ago, it was mainly being done by advertisers via exchanges. An advertiser would speak to salespeople at an exchange and execute an order. Jelli's new platform, called SpotPlan, is cloud-based technology that gives advertisers and agencies the ability to buy radio advertising in real-time on a self-service, automated basis. In other words, rather than going through an exchange, buyers will now have a self-service portal.
Are You Radio’s Next Messiah?
(by Radio Ink Chairman Eric Rhoads) This is an industry littered with programming stories, but few have had the impact of Top 40, and it has been the basis of the music part of the radio industry for decades now. Todd Storz was taking a giant chance with his father’s radio station. He could have killed the golden goose that paid for his college tuition. Instead the move bolstered Storz Broadcasting.
FCC Investigating Explicit Hack in Texas
KHOU-TV is reporting that country station KXAX in Livingston was hacked and broadcast a sexually explicit Podcast for four early morning hours one day this week. The Podcast, called Furcast is an adult program produced out in New York.
Hamburg to Receive Lifetime Gracie Award
The Alliance for Women in Media Foundation will present WABC's Joan Hamburg with the Gracies Lifetime Achievement Award at its 41st Annual Awards Luncheon June 21st in New York City. The Gracies recognize exemplary programming created by women, for women and about women in all facets of media.
115 Billion Social Impressions For iHeart Awards
iHeartMedia has shared the latest social media engagement data it compiled from the April 3 iHeartRadio Music Awards. The company says the event generated 115 billion social media impressions in the United States throughout the promotional period of the show.
ENCO And Benztown Launch New Product
Benztown has partnered with technology company ENCO to launch an automation system that is fully integrated with Benztown’s 13 production and imaging libraries.















