Neighbors Skeptical About Traffic At WMAL Site
A public hearing was held on Saturday for a 328-home neighborhood in Bethesda that is home to four WMAL towers. Toll Brothers is planning to buy the land from Cumulus and build the homes. Bethesda Magazine reports 150 residents showed up for the hearing where some neighbors weren't buying the traffic projections the developers were pitching. Cumulus is hoping to bank $75 to $90 million from the land if the homes are approved and the sale goes through.
Burger King, USDOT Big Movers This Week
That according to the weekly Media Monitors chart of radio advertisers. Burger King jumped back into the top three, airing 28,701 commercials on radio stations all across the country, and that was good enough for third place behind the Home Depot (82,713) and GEICO (41,428). McDonald's took the fourth spot airing 25,967, and Walgreens was fifth with 23,052. The USDOT catapulted from 39th to 7th place with 22,491.
Limbaugh’s Listeners Donate Over $3 Million
On Friday, April 8, The Rush Limbaugh Show held its 26th annual on-air Leukemia & Lymphoma Society Cure-A-Thon. Limbaugh dedicated portions of his three-hour nationally syndicated radio program to encourage listeners to join the effort to find a cure for leukemia, lymphoma, Hodgkin’s disease, and myeloma, and to improve the quality of life for patients and their families.
NASH Raises Over $14K For Flint Kids
Flint, Michigan's NASH FM 95.1 (WFBE) hosted a benefit Thursday, April 7, for Hurley Children’s Hospital and Hurley Children’s Clinic, to help kids who have been exposed to lead from the city’s water.
WTOP Adds To Trophy Case
WTOP announced it is the recipient of eight National Headliner Awards for excellence in journalism. The station won three first-place awards, four second-place, and a third-place.
Mix Group Part Of Florida Imaging Event
The Mix Group and ReelWorld are teaming up to create a first-of-its-kind imaging event. ReelMIX 2016 is a two-day event Sept. 28-29 in Miami. Participants will engage in hands-on imaging classes with producers from both companies. There will also be presentations by designers on trade software, plugins, and hardware, and debates about the current and future state of imaging and production.
Pandora Isn’t Gaining on Radio’s Grip In The Car
(by MaryBeth Garber) With the average urban commuter spending 42 hours a year stuck in traffic jams, a recent commuter study by Edison Research provides insight into how Americans deal with their daily commute. Given AM/FM radio’s firm hold on its in-car audience, it’s easy to see why streaming services, such as Pandora, want to break AM/FM’s connection to its listeners — but they remain unsuccessful.
The Flawed Pandora White Paper
(by Bob McCurdy) A couple of thoughts came to mind after reviewing Pandora’s recently published white paper, The State Of In-Car Audio, New Insights On Today’s Consumers that focused on the results from Edison’s study, “hacking the computer code: what really happens when commuters are driving”.
More Detail From The Edison Research Study
Our Friday story on Edison Research's latest in-car study caused quite a stir around the industry. What really hit everyone's hot button was how Pandora quickly flipped the data into a White Paper the company will show advertisers. Radio Ink was denied access to the full Edison study (they told us it was proprietary for clients) so the most specific detail we had was what Pandora pulled from the research to use in its White Paper presentation. But now we see more...
Bouvard: Pandora Is Clueless. Here’s Why.
Radio executives were quick to react to Pandora's Friday white paper which quotes a recent Edison Research study that says consumers switch radio stations 22 times during their commutes. Of course, the automobile is extremely important to radio because it's where most listening is done. Cumulus/Westwood One CMO Pierre Bouvard was the first to strike back at Pandora in his latest blog. Bouvard says Pandora is clueless about listening in the car and barely anyone listens to them while driving.














