98.1 WOGL The Latest Station To Raise Big Funds For Kids
The Philadelphia station held its WOGL Loves Our Kids Radiothon November 29 and 30, raising a massive $309,925 for the Children’s Miracle Network (CMN) at Children’s Hospital of Philadelphia. The event was sponsored by area Mazda dealers and broadcast live from the Ryan Seacrest Foundation’s Seacrest Studios located in the Colket Atrium at Children’s Hospital of Philadelphia.
WOAI Plays Santa For Elf Louise
The season for giving has radio firing on all charity cylinders. This time it’s News Radio 1200 WOAI San Antonio, which held a radiothon and silent auction on December 3 and 4, raising a record-breaking $243,034. The funds will benefit the Elf Louise Christmas Project, a local non-profit organization that purchases and delivers toys during the holiday season for Bexar County's less fortunate children.
Bubba And Nielsen Want Mediator
The two sides in Todd Clem's ratings tampering case have requested the judge appoint a mediator. The first time they tried mediation back in July it failed.
Report: Big CBS Names Being Cut
The New York Post is reporting the layoffs are a result of Westwood One cutting its fees to CBS. Among those being let go: Executive Producer Charlie Kaye whose been with CBS for 34 years, 30 year network veteran, Washington correspondent Barry Bagnato, afternoon anchor Harley Carnes and “CBS World News” anchor Bill Whitney. The Post says the radio veterans were all offered targeted buy-outs.
NAB Wants FCC To Reconsider Ownership Rules
With a new administration about to take over Washington, the National Association of Broadcasters is making it known again that broadcasters believe ownership regulations now on the books are antiquated. The NAB is asking The FCC to consider changing its recent decision to leave the rules in place.
Kantar: Holiday Ad Spending Drops
Advertising spending among top retailers is off to a slow start this holiday season, according to a new report from Kantar Media.
Report: Pandora Now Open To Being Bought
CNBC reported on Friday that the music streaming service is now open to being sold and is willing to have discussions with SiriusXM. CNBC reported that SiriusXM is expected to pursue a deal.
Are You Underestimating Male-Shopper Numbers?
(Bob McCurdy) This week I worked on several pieces of key long-term businesses that were targeting W25-54, one of which was a nationally known grocery chain. The challenge in this particular market with this specific station was twofold: to overcome “rank” and a heavy male skew. This required building a case for the importance of the total audience -- women and men.
Salty, Soggy Copy
(By Ronald Robinson) While swapping some emails discussing the business of copywriting, my friend – he of the “Old School” – and I, of the, shall we say, “Whizzy, New, Advanced and Superior School,” were promoting very different approaches. Cranking out listenable and more effective scripts for our trusting advertisers was the stated, desired outcome.
Alpha Mason City’s “Miracle” Radiothon
It’s the giving season, and radio just keeps on giving. This time it’s Alpha Media Mason City, Iowa, raising $32,000 for Children’s Miracle Network with a radiothon, November 16-17. Mason City’s Kids Helping Kids campaign played a big role =.















