ZipRecruiter Climbs, Home Depot Cools After July 4 Radio Ad Push
Following the Independence Day holiday bump, radio ad volume saw a modest reshuffling as several brands adjusted their placements in the post-July 4 cooldown. ZipRecruiter made the biggest upward move of the week, jumping from #9 to #2.
OUT NOW: The 40 Most Powerful People In Radio
The July edition of Radio Ink Magazine is here, and with it comes the release of the 40 Most Powerful People in Radio. Built from the ground up each year, this definitive list is more than a who’s who - it’s the industry benchmark for influence, leadership, and impact.
Stop Selling Radio, Already
(Loyd Ford) In your market today, selling based on emotion, charisma, or the old-school “pitch” is no longer enough. I’m sorry, but it’s true. The most successful radio sellers are those who lead with real numbers that highlight opportunity, demand, and untapped growth.
When The Next Legend Falls Silent, Will Radio?
(Steve Allan) I finally got around to watching A Complete Unknown. I will now resurrect an old question – how will radio handle Bob Dylan’s eventual passing? The man is 84 years old and, not to be morbid, will eventually shuffle off this mortal coil.
SiriusXM Seeks FCC Regulatory Fee Relief for Two Satellites
As broadcasters weigh in on the FCC’s proposed 2025 regulatory fees, SiriusXM is pushing for adjustments. In a formal filing, the company is asking the Commission to remove two of its satellites from the draft list of assessed assets.
New Data Shows Commuting Is Back and Radio Rides Shotgun
As remote work recedes, America is getting back behind the wheel and turning the dial. New research shows a vast majority of employed adults are once again commuting to jobs outside the home, a shift that’s bringing a fresh wave of in-car listening.
SuperTalk Mississippi Honors Gallo With Palmer Home Radiothon
SuperTalk Mississippi Media continued its thirteen-year advocacy effort for the Palmer Home for Children, raising $336,590.24 during the network's annual radiothon. The 12-hour event was held at the Wellness Center on Palmer Home’s campus.
Trump Issues Ultimatum to GOP: Defund NPR or Pay the Price
As his rescissions package falters, President Donald Trump has now made one demand louder than the rest: defund public radio and TV. To that end, he’s now openly threatening any Republican who votes to preserve funding for public broadcasting.
Radio Offers Double ROI, But Marketers Still Missing the Signal
Marketers may be bullish on digital, but data again shows they are overlooking one of the strongest assets around. Despite ranking low in perceived effectiveness, radio delivers double the returns on investment, outperforming all other platforms but one.
Games Over Giveaways
(Jeff McHugh) Why is radio the only entertainment medium that emphasizes prizes over programming? Giveaways can sometimes spike short-term listening if executed well. Text-to-win is sometimes effective for building a listener database. But they're ultimately boring.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
