Report: Podcast Hosts More Influential Than TikTok and TV Stars
Cumulus Media and Signal Hill Insights are pulling back the curtain on podcasting's blind spots. The data-driven message? Your hosts are more powerful than social media influencers, and the next generation of listeners doesn’t look - or listen - like the last.
The Programming Foundation: Part 2 – Filling Out The House
(By Mike McVay) Last week, we focused on the music and air talent in a station’s Programming Foundation. But just as a well-built house needs more than walls and windows, a truly successful station depends on the essential components behind the scenes.
8 Ways To Put The ‘V’ In MVP
(By John Shomby) In sports, it’s clear what qualifies an individual as a Most Valuable Player. By definition, it’s an award given to the individual who has contributed the most to the team’s success. The key word is the “V” portion, which, broken down even more, means VALUE.
Wanted: Join the Voice of the Radio Industry at Radio Ink
Radio Ink Magazine is seeking a journalist with sharp instincts, deep curiosity, and the ability to lead conversations across the broadcast, digital audio, and policy worlds. This is not just a job about headlines; if you think you have what it takes, click in.
Discover Returns, TRA Surprises in Radio Ad Rankings
Progressive retained its hold on the top of the national radio ad chart for the week of June 9–15, keeping its number one position on Media Monitors’ Spot Ten after being dethroned over the Memorial Day holiday as summer settles in.
Reflections on the 16th Hispanic Radio Conference
(By Deborah Parenti) As I look back on the journey of the Hispanic Radio Conference, I am filled with both pride and gratitude. Launching that very first conference in 2007, our goal was clear: to create a space where the voices of Hispanic radio could chart a course for the future.
‘It’s About Survival’: AM Radio Access Debate Gets Real At HRC
The closing session of the 2025 Hispanic Radio Conference pulled no punches. "The Future on the Dash: AM Battle Reboot" put a sharp, emotional focus on what many consider one of the most urgent issues facing radio: keeping the AM band in the nation’s vehicles.
Experts Call for IP-Centric Podcast Strategies in Hispanic Audio
As podcasts continue to gain traction with Hispanic audiences, an expert panel at the 2025 Hispanic Radio Conference encouraged broadcasters to rethink content distribution through an IP-centric lens rather than siloed media platforms.
The Less Commercial Thing
(By Loyd Ford) Be warned. We are about to talk about the thing that is offensive to some radio sellers and especially sales managers. We are about to talk about playing fewer commercials. We don’t have to listen to listeners, of course, but it is recommended.
The Usual Stuff Isn’t Working
(By Steve Allan) For far too long, the radio industry has been lamenting the loss of revenue. We have seen other platforms – primarily digital – eat our collective lunch for years. Unfortunately, the lament heard all too often is, “We’re waiting for revenue to turn around.”
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