Headlines

That's been the big question for years. Is it worth your time to put together a podcast if not enough people are listening for advertisers to support it. A new report from Nielsen indicates that there are new data that shows advertisers should be spending more money on podcasts.

(By Michael Botta) A few years ago, while working for a previous employer, I was assigned to work with a senior manager and his radio stations in Canada. His company brought us in to work with their managers and AEs to increase local sales. These guys didn’t have a market problem or even a station/format problem — they had a leadership problem.

Neal Mohan, chief product officer for YouTube, will headline the NAB opening on Monday, April 9 at 9:00 a.m. at the Las Vegas Convention Center. Mohan will discuss how the intersection of content, hardware, and software is allowing media companies to reach more audiences in new ways.

Beginning Monday, April 2, the TV simulcasts of ESPN Radio’s weekday morning Golic and Wingo and midday’s The Dan Le Batard Show with Stugotz will join afternoon’s The Will Cain Show on ESPNEWS, making the network the TV home of ESPN’s three weekday national radio simulcasts.

(By Ronald Robinson) If radio, generally, is to pull up and get back to altitude, adjustments will have to be made. Not superficial fiddling. CORE matters — base, fundamental, communicative approaches that radio, so far, refuses to consider or exploit.

Imaging company Benztown is calling for entries for its seventh annual Iron Imager Contest, an international radio imaging contest where audio production professionals compete for the title of World’s Best Imager.

An SEC filing on Monday outlines the deadlines iHeart has set to complete its restructure with the bankruptcy court. The company also says once the restructure is complete Clear Channel Outdoor will be separated or spun-off.

(By Buzz Knight) Brand loyalty is a very delicate thing and should not be taken for granted. This relates to every business when you consider customer service, user experience, and the general quality of the work.

Boston NPR station WBUR has launched the Next Great Show Contest, a talent search for the person, or team, with the best idea for a fun new radio show. "WBUR is looking for a creative, funny, and engaging person or group who can give listeners some laughs on the weekend."

Radio Ink Publisher Deborah Parenti's latest column has been one of our most read, and most commented on, columns in years. Of the approximate 11,300 AM and FM radio stations in America, over 11% of them (iHeart with 850/Cumulus with 445) are now under the umbrella of bankruptcy. Here's Deborah's column again, which ran on Friday, and the many comments that followed.