Headlines

(By Charlie Sislen) You understand how important it is to develop new business and uncover accounts not presently using radio to grow their business. But what happens when your audience does not match the potential advertiser’s target?

Benztown and The National Radio Talent System have launched the Benztown Mentorship Program, which will offer one-to-one mentoring to a handful of students accepted into the National Radio Talent System.

(By Bob McCurdy) When it comes to advertising, there are times when the easy and logical choice for station selection might not always end up being the best choice. It might depend on who’s currently “there,” the extent and length of their presence, their budget, and previous advertising history.

(By Randy Lane) Politics aside, take a pro tip from Bill Maher on a captivating way to start your show or podcast. You can get your audience pumped up to hear your show by running a highlight promo that showcases priceless moments from some of your previous shows or podcasts.

(By Loyd Ford) What if there were a number of things you could begin doing today that would have a positive impact on the way people in your cluster and company see your growing value?  Well, here are five strategies that can do exactly that.

(By Ronald Robinson) As memory serves (my addled-by-radio mind) the following has never been the subject of a conversation, a serious discussion, or a knock down, drag ‘em out argument in the parking lot.

The former secretary of Housing and Urban Development under the Clinton administration, and four-term San Antonio mayor, will also keynote at the 10th annual Hispanic Radio Conference, March 12-13 at the Intercontinental at Doral in Miami. 

After decades in the radio business, former Cumulus CEO Lew Dickey is turning to digital. Here's the full story on how things went down after Dickey was pushed out of the company he launched back in 1997.

You may recall last October when the Major League Baseball team took to Twitter to post a video aimed at Entercom's 95.7 The Game, with radio equipment being wheeled out of the broadcast booth, and the tweet 'It's not us, it's you.' The A's are still without a broadcast partner,

Triton Digital and Edison Research have announced that the results of the 2019 U.S. Infinite Dial survey will be broadcast live and online on Wednesday, March 6, at 2 p.m. ET. Here are the details.