How To Avoid A United Disaster At Your Station — Part 3

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(By Deborah Parenti) A week later, the United debacle has continued to spread its wings, with panel discussions, analyses, and commentaries featured as part of this weekend’s news programs on cable and broadcast networks. And now that the lawyering-up has begun, we can expect this will not subside anytime soon.

Do You Have The Reach?

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(By Bob McCurdy) Reach is hot. It’s getting some well-deserved love in this fragmented media landscape for good reason: Companies typically grow by expanding their customer base, not by getting current customers to buy more often.
Randy Lane - Radio

Three Ways Audio Impacts Ratings

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(By Randy Lane) When I asked Brian Phillips (President, CMT Networks and previous award-winning radio programmer) his perception of radio after being in television for several years, his response surprised me. “Radio is an audio medium that generally does a poor job with audio.”
Ron Robinson - Radio

Does “Creative” = Wasted Effort?

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(By Ronald Robinson) From time to time, a local station will crank out a brilliant piece of creative advertising. The staff will gather around, howling with delight while offering kudos all around. “Let’s enter it for an award!” Salespeople will hold their tongues and grudgingly wince out a qualified smile as they wonder to themselves: “Nice. But, will it sell anything?”

Alexa To “Appear” At NAB Show

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The 2017 NAB Show will explore the Alexa voice-service technology that powers the popular Amazon Echo device. The Alexa Skill Building Bootcamp will be held Saturday, April 22 at the Las Vegas Convention Center. Designed for software developers and non-developers alike, the Bootcamp will provide participants with an in-depth overview of voice-user technology.

All-Milwaukee Music Going 24/7

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As promised, WYMS 88.9-FM will continue to support local artists. And now it will be broadcast and streamed around the clock on 414Music.fm, a new HD2 radio channel and stream that 88Nine Radio Milwaukee will launch June 20.

WQXA Recognized For Fantastic Fundraising

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The People’s Morning Show with Nipsey, Jen and Earl on Harrisburg, PA’s WQXA-FM 105.7 THE X was honored by Children’s Miracle Network Hospitals with the English Radio Personality of the Year Excellence Award.

How To Prevent A United Situation At Your Station

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(By Deborah Parenti) As bad as Sunday’s United incident was, the public handling of the situation has continued to compound it even further in what appears to be one bungled, weak attempt to quell one storm after another. While the first line of defense is to have a set of company policies in place designed to prevent or minimize the chance of such disastrous instances occurring to begin with, sometimes even the best efforts fail and bad situations happen.

Slacker Lays Off 25% Of Workforce…Or Was It 50%?

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Digital Music News cites a statement it was given by CEO Duncan Orrell-Jones that one-quarter of Slacker's employees have been let go. The website originally reported that 50% of Slacker's employees were being fired, after it received an anonymous e-mail from an employee that said...

Why These Two Millenials Love Working in Radio

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Radio Ink is on a mission to debunk the theory that Millennials do not want to work in radio. Phylicia Cahill and Amanda Latorraca are both 29 years old, and work for Connoisseur in Connecticut. Phylicia got her start in radio as an intern and moved into sales. Amanda started in Television and made the switch to radio. Here's what they say about working in the radio industry.

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April 8, 2024


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