Will Klein Ever Work In Radio Again?

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What happened in San Diego is a great case study in how the world has changed since social media became the part of everyone's life. Not too long ago a GM and PD would be elated when a jock devised a plan to "create buzz" that had everyone in the community talking about the station. One particular incident comes to mind right away. It took place on July 12, 1979.
Rick Fink

Bed Bath & Bankrupt: The Risk Of Constant Coupons

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(By Rick Fink) Bed Bath & Beyond's recent bankruptcy is a lesson in Marketing 101. Yes, discounting and couponing can be an effective marketing strategy, but too much of it, and business can suffer! Let's look at BB&B's demise.
Ron Robinson - Radio

New Terminology – Same Deal

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(By Ronald Robinson) There’s nothing like a new piece of terminology to excite and confuse the locals. The latest is “UX” (User Experience). We must love our terminologies, especially when they describe or re-label something that has been there all along. Say, they wouldn’t be talking about what an audience goes through when they hear our stations, now, would they?

WDYZ Orlando Adds ESPN, Drops Florida Man Format

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JVC Broadcasting's WDYZ-AM 660 in Orlando is the latest to add ESPN Radio. Branded ESPN 660-Orlando Sports Radio; the station will carry the full 24/7 ESPN package. JVC ditched their "Florida Man" format to make the change.

WWJ Turns 100 Today

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The Detroit News has a nice write-up on the 100th anniversary of WWJ Radio which went on the air with a 200-watt transmitter set up in the corner of the sports department of William E.Scripps' newspaper. The station, now owned by Entercom, remains one of the most trusted news sources in Detroit.

PRX and PRI Merging

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Make no mistake about it, this deal is about the growth of podcasting and how these two companies plan to take advantage of that. PRI is a creator and curator of journalism and storytelling, and PRX focuses on and audio technology (like Podcasting). The two companies announced on Wednesday they were merging.

Beasley Boston Raises $10K

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98.5 The Sports Hub Personalities Felger & Mazz raised $10,000 to make the holidays brighter for Boston-area families in need. The event supports Christmas in the City.

Cumulus Asks For 4-Month Extension

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And the reason for that is to keep others away who may be thinking about filing a competing plan to restructure Cumulus and muddying up the progress that's been made so far. And, Cumulus says it has achieved "significant progress."

How To Improve Your Relationships With Customers

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(By James Bahm) One good thing about radio sales is that the AE is the customer's single point of contact. You receive information from billing, production, and every other department and it’s up to you to disseminate all the information to your client. How are you doing that?

Radio As a Psy Ops Tool

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The Verge has a lengthy article highlighting Pirate Radio stations...but it’s not what you think. The story examines the important role radio played for the United States during the war in Afghanistan.

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