On-Demand: 30-Minutes of Real Talk for Radio Sales Leaders
If your sales management challenges feel overwhelming, you're not alone. The latest Radio Masters Sales Series webinar, The Power of Better: Real Talk for Sales Managers, offers clarity and practical solutions you can implement today, now available on demand.
Gotts Gets Record Cash For NJ Kids After Four Days On Billboard
After four days living atop a Toms River billboard, 95.9 The Rat's Gotts raised a record sum in support of children battling pediatric cancer in Ocean County. It was all a part of Beasley Media Group New Jersey's fifth annual Billboard Radiothon with Ocean of Love.
Paige Nienaber’s Midweek Idea Dump: When Radio Needs A Visual
(Paige Nienaber) I'm watching the Charlie Sheen thing on Netflix and am at the "tiger blood" part. I remember that he was out of his mind, and no one could get him to shut up. So, Radio did what Radio does. Stations were sending him emails asking him to be on the air.
Is Corporate Radio Violating ‘The Cracker Barrel Rule’?
Josh Brown) I’ve wanted to write about this for a couple of weeks now, but I felt like everyone was a bit “Cracker Barrel fatigued.” So, I wanted to wait a bit to share my thoughts on the matter. Cracker Barrel didn't hit the headlines because they reinvented themselves...
Saga Harrisonburg Surpasses $25k Goal For UVA Children’s
The second annual Valley Cares for Kids Radiothon from Saga Communications' Harrisonburg Media Group raised $25,632 for UVA Health Children’s Hospital. The 12-hour event, promoted across the group's eight stations, surpassed its goal in the final hour.
Audacy Partners with MOGL on NIL Sports Marketing
Audacy and MOGL announced a strategic partnership to expand sports marketing opportunities through Name, Image and Likeness (NIL) sponsorships. The collaboration enables brands to integrate athlete talent into Audacy’s sports audio platforms.
As US Job Growth Falters, Radio’s Vitality Grows For Recruiters
With economic uncertainty rising and US job growth slowing, a new national study reveals that audio advertising, especially on over-the-air radio, offers unparalleled access to active and passive job seekers, positioning radio as a powerful tool for recruitment marketing.
Smart Glasses Boom Creates a New Opportunity for Radio
As smart glasses gain traction among young, tech-forward consumers, new data from S&P Global Market Intelligence suggests radio has a unique opportunity to meet future audiences exactly where they are: right between their ears.
Radio Isn’t Dead; What About Your Distribution Strategy?
(Mike McVay) Last week, I spoke at the annual conference held by the Arkansas Broadcasters Association on OTA and Streaming content that can generate revenue for radio and TV. I accepted the challenge gladly, but I must admit that I initially struggled…
Dear Radio: Stop Waiting, Start Winning
(John Shomby) The days of radio waiting for the other shoe to drop are over. After years of staff cuts, multiplied responsibilities, and constant headlines predicting the industry’s demise, radio is still here and what I’m hearing now is a shift. Less doom. More doing.
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Beasley Celebrates 65
