Rx for Listeners: Comfort and Comedy
(By Randy Lane) As we continue to adjust to “sheltering in place” and wearing masks, the two top trending news topics are the controversy over reopening states and passing stimulus packages. However, the two top trending coping mechanisms are Comfort and Comedy.
Time to Stretch-the Demo?
(By Bob McCurdy) The following is not quite as important as convincing an advertiser to retain a “voice” today but nonetheless it is important when it comes to delivering the maximum payback when they do re-discover their “voice” in the future.
Nature Finds A Way
(By Loyd Ford) Maybe you’ve seen the video on TV or in social media. Animals in places we never see them. Some of them on highways, on neighborhood streets or on city sidewalks because people have evaporated. What does this tell us about behavior? It changes when conditions change.
RAB Business Unusual Goes Live Wednesday
As part of RAB’s Business Unusual initiative, a new live video series called Open for Business kicks off Wednesday. The video's will include a Q&A with broadcasters and advertisers moderated by RAB CEO Erica Farber. Get all the details HERE.
Radio Group Wants Listeners To Believe
The Regional Radio Group in upstate New York is trying to keep listeners spirits up during these trying times. 98.5 WCKM, Glens Falls, is using the classic Journey song, "Don't Stop Believing" to reach out to folks.
Stay Home For Nevada
iHeartMedia Las Vegas and News 3 Las Vegas are teaming up for a broadcast benefit April 29. A host of Nevada-based artists and friends of the community will take part in the 90 minute event on the group's four stations and the local NBC affiliate.
Another Love Letter For Local Media
This one comes from Montana Republican Steve Daines and 70 other Senators. It was sent to the Acting Director of the Office of Management and Budget. And, like the other letters we've been reporting on, it points out how devastated local media is due to the coronavirus and asks the government to trickle down additional money to help them survive. READ IT
iHeart To Report Earnings May 7
We should get a very real look at how bad the coronavirus has impacted radio's largest company at the end of the day on Thursday, May 7 when iHeart reports earnings. The Q1 report will include January, February and March.
Network Joins Feeding America Radiothon
Rockcastle Media Networks is joining the Feeding America Emergency Radiothon being held across the country on April 30th. The network is donating all of its barter inventory to the radiothon on the day of the event plus additional inventory in the days leading up to the event.
Episode #29 Of Our Podcast – Chesley Maddox-Dorsey
Chesley Maddox-Dorsey shares how AURN, the nation's leading African American audio network, is using their vast news and entertainment resources to help stations provide information that best targets the communities they serve. She also offers her perspective on how the radio landscape might be altered after the pandemic. LISTEN















