Smart Advertisers Don’t Make This Mistake

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(By Bob McCurdy) Over the past few months, several major national advertisers have jettisoned stereotypical marketing assumptions and have begun to take a more inclusive advertising approach.

KMJR — La Caliente 98.3FM — Changes Hands

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Educational Media Foundation has agreed to purchase KMJR (FM), licensed to Odem, Texas, and serving the Corpus Christi market, from Tejas Broadcasting for $432,000. Tejas is headed by James Anderson which has other broadcast interests in Corpus Christi.

EMF Snags Another Station

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During the holiday break Educational Media Foundation announced it was purchasing WATG-FM in Trion, GA, which serves the Rome, GA, market for $200,000.
Ron Robinson - Radio

Asking The Audience: Big Mistake 

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(By Ronald Robinson) Today, Big Radio wants even more consolidation — more market glutting. Although they don’t say so, what they really want is less competition from the players that would remain.

Station Secures Thousands Of Meals For The Needy

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Milwaukee Sports Talk station 97.3 The Game raised over $1,500 and collected over 1,900 pounds of food to benefit Feeding America Eastern Wisconsin, with their inaugural Food for the Holidays event.

Sports Talk Duo Have The Giving Spirit

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Mike Golic and Trey Wingo, hosts of Golic & Wingo, have donated 500 gifts to Toys for Tots on behalf of ESPN Radio. The studio was filled with 500 toys, and four members of the Marines were on-set to accept the donations.

Radio Scammers Go To Trial

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Back in the early 2000s Gary Gauthier paid for airtime on Salem owned Christian station WBTN in Tampa. He hosted a show called "It's God's Money," and told listeners God wanted people to get into real estate and he knew where there were great opportunities.

Kudos To KSHE

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Volunteer blood donors provided a total of 2232 donations in last weekend’s KSHE Winter Blood Drive. Donations from the KSHE Winter Blood Drive will provide a much-needed boost to the region’s blood supply in the days leading up to Christmas and New Year’s holidays.

Gordon Borrell — Telling It Like It Is

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Gordon Borrell is on the cover of the current issue of Radio Ink. Borrell tells it like it is about radio, digital, and the future of local media. Borrell Associates is one of the most trusted sources of trends and forecasts for local media today.

Sports Radio Is Not A Niche Business

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(By Jason Barrett) Few radio formats possess the ability to generate buzz the way Sports radio does. With apologies to music and News/Talk personalities, Sports radio is full of local and national talent who often are recognized as larger-than-life superstars in their local communities. 

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April 8, 2024


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