Station Hopes To Make Seniors Feel Better
Northwestern Media is reaching out to seniors in the community to try to make their lives better. The religious station located n Duluth wants to bring hope and encouragement to seniors by collecting Notes of Hope from listeners. More details HERE.
PBJ Drive Underway In Tulsa
Cox Media Group Tulsa radio stations have started the week-long Spread the Love drive. Partnering with the Community Food Bank of Eastern Oklahoma the four station group is collecting peanut butter and jelly.
vCreative Partners With Reatro
vCreative has chosen Greau Creative to handle all national creative design, event production, communications, and branding. Greau is the marketing division of Reatro Ventures, a company founded by Jason Bailey.
The Bifurcation of Country
(Mike McVay) Country, as a radio format, has been eroding for several years. Country is seeing an audience rating slide that’s greater than that of other mass music formats.
Lean Forward: A Lesson from Super Bowl Ads
(By Rick Fink) The goal of every ad is to get people to “listen to the ad” and “recall” the ad. I refer to it as...“leaning forward”.
Is It Time To Hire?
(By Laurie Kahn) We recently participated in the Rising Above Summit. The pandemic and hiring were among the many questions raised by radio managers.
Encouraging Sellers Part I
(By Loyd Ford) When you sell for a living, you hear a significant amount of resistance or negativity and objections regularly. Encouragement, sales team care and attention can make a critical difference in better results inside any business.
KALC-FM Denver Comes Up Big For Kids
The station raised $1.3 million for Children’s Hospital Colorado, part of the Children’s Miracle Network during Alice 105.9’s Cares for Kids Radiothon in Denver. The amount donated during the 20th annual radiothon brought the overall fundraising total to over $24 million since 2001.
Saga Collects Coats
The Columbus Radio Group hosted “COATS FOR A CAUSE,” to benefit the Columbus Homeless Families Foundation, and the response was overwhelming. GM Erik Schmidt said, “Our listeners answered the call for donations of new coats, hats, gloves, & scarves as the area was hit with the largest snowfall of the season so far."
CBA Teams With Lytle
Members of the Colorado Broadcasters Association now have free access to Chris Lytle's Instant Sales Training service.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
