7 Keys To Advertising Effectiveness
(By Bob McCurdy) We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success.
Radio Reads Minds. Really?
(By Ronald Robinson) There is no pressing need for a station to attempt identifying the psychographics of listeners. The choice of format is the element that quickly establishes some of the useful psychographics. Not most. Some.
Hartley Adkins: Loyalty. Hard Work. Dedication.
Hartley Adkins joined Jacor Communications in 1993, which was purchased by Clear Channel, which became iHeartMedia. Adkins has been with the company for 26 years.
Three California FM’s Go For $400K
Bustos Media is purchasing three Northern California FM's from Mapleton (KQPT, KFMF and KZAP 96.7) along with translator K300AD on 107.9. CEO Amador Bustos said, “These stations have special meaning for our company.
Kudos To Our Bold Gold Friends
Bold Gold President & Founder Vince Benedetto checks in to let us know that his Scranton Classic Rock station's Facebook page just went over the 1 million "like" mark. Congrats to the entire team at WWRR-FM.
Cumulus Signs Content Deal With Wondery
And we're likely to see a lot more of this -- and why not? Companies like Wondery are hammering out some of the best audio content in the space, and Cumulus has a national platform to push that content out to millions of audio listeners.
RADIO.COM Sports Adds New Shows
RADIO.COM Sports has launched two new programs -- Big Time Basketball and Big Time Baseball -- featuring expert analysis, up-to-date news, commentary, and happenings in basketball and baseball, respectively.
Need Better Copy? Ask The Right Questions!
(By James Bahm) Walking into a client's office for a Client Needs Analysis allows you to learn not only about their challenges and growth opportunities, but, if done correctly, you can learn a great deal about their customers, and target consumers.
Baisden Back In Detroit
The Michael Baisden Show is returning to Detroit. Starting Monday, Baisden's show will be heard on 910AM from 5 p.m.–7 p.m. Monday-Friday.
Pittman: Our Next Phase Is Underway
It's what every person connected to radio said needed to happen. Once Radio's biggest company got its financial house in order, the entire industry would benefit, investors and advertisers would feel more comfortable.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
