Want Your Podcast To Pop Off? Grab A Guest, Says Pew
As podcasts evolve into a vital platform for news and entertainment, a recent study by Pew Research Center has revealed a key aspect of what drives engagement with the medium from an analysis of the 434 top-ranked podcasts on Apple and Spotify.
Survey: Less Than Half Of Agencies Have Bought Podcast Ads
As companies like Spotify and SiriusXM make high-dollar deals for the highest-profile podcasts, research from Sounds Profitable and Digiday is shedding light on the evolving landscape of podcast advertising, especially with the rise of generative artificial intelligence.
‘Efficiencies’ Define Spotify’s Q4 Results As Markets Take Note
Market optimism is growing in the newly-leaner Spotify, which unveiled its Q4 2023 financials on Tuesday. Following a year marked by layoffs, royalty policy reworking, and podcasting troubles, the company finished far ahead of analyst expectations.
iHeart’s Black Information Network Launches First Podcast
iHeartMedia's Black Information Network has unveiled its premiere podcast, Black Land, aimed at exploring the nuanced lives of individuals within the Black community through their remarkable stories of adversity and achievement.
Former iHeart Exec Outlines Podcasting’s New Rules
Despite sinking CPMs and mass layoffs across podcasting, one former iHeartMedia executive is bullish on the state of the industry. Chris Peterson served as iHeart's EVP of Podcasting during the HowStuffWorks acquisition, going on to found DWNLOAD Media.
AI Ad Tech Expands Personalized Audio Geo-Targeting Abilities
As the FCC revives the FM geo-targeting debate, digital audio advertising firm AMA has unveiled a new enhanced artificial intelligence "Long List" feature to its Studio.AI product. Advertisers can specify up to 100,000 locations to have them inserted into personalized ads.
Publishers Celebrate Spotify-Driven Audiobook Surge
Spotify's recent venture into the audiobook market is paying off for both the streamer and for publishing houses. Data from Bookstat reveals that Spotify captured an 11% market share of the US audiobook market in Q4 of 2023.
Union Blasts Audacy’s “Dehumanizing, Cruel” Podcast Layoffs
The Pineapple Street Union, representing members at Audacy's Pineapple Street Studios, has expressed its disappointment and anger over the broadcaster's decision to cut 25% of the studio's workforce. Eleven of the twelve layoffs were WGA East members.
Podcast Ad CPMs Stagnate In Sluggish Q1 Start
Libsyn has released the Podcast Advertising Rates for January 2024, showcasing the top-earning categories alongside the most accessible for marketers. The average cost per thousand for a 60-second ad fell more than a dollar per ad in the last month.
Acast Yanks YouTube’s Podcast Access Over Monetization Rights
Podcast hosting and sales company Acast has blocked YouTube's access to its RSS feeds saying that the burgeoning podcast platform's requirement that all submitted podcasts be free of ads clashes with its revenue model.
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