IAB: Podcasting Will Break $2 Billion Ad Revenue Barrier In 2024
The increase in podcast ad revenue may have been more modest in 2023, but the Interactive Advertising Bureau forecasts the medium will bring in more than $2 billion for the first time in 2024 after cresting the $1b mark only three years ago.
SiriusXM PGA Championship Coverage To Go Live from Louisville
SiriusXM has unveiled its live coverage plans for the 2024 PGA Championship from Valhalla Golf Club in Louisville running May 16-19. In partnership with Westwood One, SiriusXM will broadcast live play-by-play coverage daily throughout the tournament.
IAB Releases Updated Podcast Measurement Guidelines
IAB Tech Lab has officially released version 2.2 of its Podcast Technical Measurement Guidelines, following a public comment period that concluded on March 23. These guidelines are the standardized approach to podcast content and ad measurement.
Alphabet Announces Final Day For Google Podcasts
It's been seven months since Google decided it would sunset Google Podcasts, but we now know when the end exactly is. Google will silence the app globally on June 23. After July 29, users will be unable to migrate or export their subscriptions.
Podcast Ad Rates Dip In April, As Children’s Series Offer Value
Libsyn has released its Podcast Advertising Rates for April 2024. In April, the average cost per thousand impressions for a 60-second ad was $21.75, marking a slight decrease from March 2024's rate of $21.94 and April 2023's rate of $22.76.
Subscriber Loss Mars Otherwise Stable SiriusXM Q1
SiriusXM has experienced a significant decline in self-pay subscribers, losing 359,000 customers in the first quarter of this year, a larger loss compared to the 347,000 subscribers it shed during the same period last year.
Hyundai Is The Latest Automaker Adding SiriusXM 360L Audio
Hyundai Motor America has renewed and enhanced its partnership with SiriusXM, planning to introduce the broadcaster's SiriusXM with 360L satellite and streaming audio platform in Hyundai and Genesis vehicles starting in 2025.
YouTube Embraces ‘Eyes Optional’ Podcasts While Testing New AI
As YouTube becomes a hotbed for podcast audiences, particularly first-time and younger listeners, the platform is seeking to become a more "eyes optional" experience. YouTube Chief Product Officer Johanna Voolich described the shift in a recent conversation.
Signal Hill Insights: Branded Podcasts Get To The Right Niche
Signal Hill Insights President and founder Jeff Vidler has shared the company's latest findings in the upward-trending world of branded podcasts. The company's new data shows branded podcasts can boost brand affinity by an average of +8 points.
iHeart Earns Webby ‘Podcast Company Of The Year’ Honor
iHeartMedia has walked away from this year's Webby Awards as the company with the most acclaimed body of work across all podcast categories. As such they are being honored as the Webby Podcast Company of the Year.
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