Audio Ink

It's called AMPcast and Pandora founder Tim Westergren says, “AMPcast has the potential to change the odds for musicians. This powerful tool, combined with the scale and reach of Pandora, gives every talented and hard-working artist a real shot to build a career in music. Marketing and promotion for artists will never be the same.”

That's according to research from the soon-to-be-released Infinite Dial 2016 study from Edison Research and Triton Digital. Edison reports that the percentage of Americans 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year. That number represents about 57 million Americans. Edison and Triton will be hosting a webinar on the study this Thursday at 2 p.m. Eastern.

TuneIn and the NBA have inked a multiyear partnership that will allow the streamer to carry all NBA games in the United States beginning with the 2016-17 season on TuneIn Premium. A TuneIn Premium subscription is $7.99 per month.

The name of the new podcast from WTOP is Target USA and it focuses on the threats facing America. The podcast is reported and produced by WTOP National Security Correspondent JJ Green.

Seems fitting. Tommy Chong, best known as one-half of the pot-smoking comedy duo “Cheech and Chong,” is now hosting a podcast called The Tommy Chong Podcast on CannabisRadio.com. New episodes of podcast air every Wednesday at 9 p.m. Eastern Time.

Tuned Global is a digital music provider in Australia and South East Asia. The company has signed an audio advertising partnership with Triton Digital so they will now be able to deliver targeted ads on their mobile apps. Tuned Global will join a2x, Triton’s programmatic audio exchange, to enable the programmatic purchase of its digital audio inventory across its music streaming apps.

NextRadio VP of Marketing Maura Kautsky says, “We are looking to get college students involved and informed about FM chips in smartphones and to introduce or re-introduce them to live, local radio. College students are perfect ambassadors to develop a NextRadio app message that shares how radio and digital come together."

AdLarge Media will now be the exclusive sales rep company for several of comedian Jim Breuer's podcasts, including The Metal In Me and Mets And More.

The Broadcaster Traffic Consortium, a mapping and location technology company, HERE, will be providing the first in-vehicle HD radio traffic service in Canada. HD radio traffic technology allows drivers and passengers to view detailed information on local traffic conditions in real time on their vehicle’s audio display screen.

The new podcast is based on the movie Straight Outta Compton and will be hosted by Leigh Savidge. It will focus on the culture of the hip-hop world. Savidge spent years in the underground hip-hop scene. His guests share eye-witness accounts of rap's most controversial moments. Listen to the first episode HERE.