It’s called AMPcast and Pandora founder Tim Westergren says, “AMPcast has the potential to change the odds for musicians. This powerful tool, combined with the scale and reach of Pandora, gives every talented and hard-working artist a real shot to build a career in music. Marketing and promotion for artists will never be the same.”
Pandora says the AMPcast feature, which is available on Pandora’s Artist Marketing Platform, is a promotional tool that lets artists instantly speak to their fans on Pandora’s platform. AMPcast enables artists to record spontaneous audio messages on their mobile phone and target their fans who are listening to their music on Pandora. Artists can alert fans about local concert dates, album releases, or just share stories. Artists can also include a link for fans to buy an album or tickets for their upcoming tour.