BIA Tempers 2024 Ad Forecast As Economic Unease Continues
Two months into 2024, BIA Advisory Services has revised its US Local Advertising Forecast for the year - and it's not good news for radio. In October, BIA predicted a tidal wave of local ad spending fueled by political revenue, but that flood may be diverting elsewhere.
Radio Wallops Spotify, Pandora In Ad-Supported Audio Disparity
"Only 5% of Americans listen to ad-supported Spotify in a typical day....64% listen to AM/FM radio." So says Cumulus Media Chief Insights Officer Pierre Bouvard in the wake of seven new findings on ad-supported audio from Edison Research’s Share of Ear report.
Biden & Trump Pour Big Money Into AM/FM As Radio Proves Vital
"Meeting voters where they are," is the reasoning behind President Joe Biden's multi-million dollar radio advertising push in battleground states, announced on Friday. The six-week push comes as former President Donald Trump also turns to the reach of AM/FM.
What A Difference A Year Makes: Are Radio’s AI Fears Thawing?
Last March, an "emergency" last-minute early-morning session was convened at CRS 2023. The prognosis and mood of the packed room was bleak. One year later, a follow-up town hall at CRS 2024 is showing a vastly different atmosphere - how much fear is still there?
NAB Outlines Four Facets Of Radio Its Fighting For On Capitol Hill
In a time when local radio stations are playing an indispensable role in the fabric of community and democracy, the National Association of Broadcasters has outlined its key policy priorities for the 118th Congress, with a focus on AM, AI, and defending radio.
B2B Marketing Study: Radio Outperforms TV At 1/5 Of The Cost
As business-to-business marketing increasingly evolves to recognize the importance of pre-targeting potential buyers, overlooking AM/FM radio as a channel can be a significant misstep for advertisers aiming to engage a professional demographic.
Edison: Radio Again Gave Ground To Streaming Services In Q4
As its Share of Ear study enters its tenth year, Edison Research is giving a first look at its Q4 survey results. Each quarter, Edison asks participants how much time they spend on different audio platforms - at the end of 2023, radio was still in charge, but it lost ground.
How WABC’s Chad Lopez Magnetizes College Kids To AM Radio
Walk through WABC-AM in New York on any given day and you'll see studios, conference rooms, and halls packed with young talent. How does an AM News/Talk station accomplish this today? Radio Ink sat down with WABC President Chad Lopez to find out.
Raúl Alarcón Jr. To Retake The Role Of President At SBS
It's been two months since former Spanish Broadcasting System President and COO Albert Rodriguez announced his resignation from the company. Now the SBS Board of Directors has voted for CEO Raúl Alarcón Jr. to add and resume the duties of President.
Anderson: 2024’s Radio Talent Must Serve Multi-Dimensions
Certainty and security have always been relatively scarce elements for radio personalities, but with economic trouble forcing consolidation across every level of the industry and the rise of artificial intelligence, what are the best ways for air talent to survive and thrive?
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