I’m not sure if it’s just the American culture or a real belief that the next thing will be the big thing, but many sellers jump at the chance to “chase” the newest and shiniest toy. This isn’t necessarily a bad thing, but there’s something to be said about being boring.
Straightforward consistency is often a fairly smart strategy. Just ask one of the greatest investors of all time, Warren Buffett.
If you invested $1,000 with Mr. Buffett’s Berkshire Hathaway in 1962, those shares were purchased at around $7 to $8 each, giving you around 125. As of yesterday, those Class A shares were trading right around $700,000. So if you subscribed to Warren’s buy and hold methodology, you’d be sitting on around $87.5 MILLION.
Really boring. Really successful.
Be great at what you do. Be consistent. Think long term. Having a strong base for a foundation makes it likely that you will not easily tip over or be blown away.
Have a question about recruitment advertising? Get in touch with me and I might answer it in a future article! If your radio group is looking to capture these dollars, we should talk.
