Veritonic has unveiled a new feature allowing clients to measure the effectiveness of embedded audio ads through pixel-based brand lift metrics. This expansion allows Veritonic to study embedded ads, over-the-air, and low-impression campaigns for reach, impressions, and call-to-action effectiveness.
This announcement comes days after Veritonic and NPR extended their analytic partnership.
Company founder and CEO Scott Simonelli said, “As the audio and podcast advertising landscape continues to evolve, it’s critical that advertisers have the measurement data they need to support the ongoing evolution of their audio strategies. We strive to provide our clients with full-funnel, apples-to-apples measurement for all of their audio endeavors, and the measurement of baked-in audio ads on actual exposure is a critical component of that commitment.”
