ARC Software, Inc. has reached an agreement with Benztown to become the primary affiliate research and maintenance tool for Benztown Radio Networks. ARC, developed by former Sun Broadcast Group CEO Jason Bailey, enables networks and service providers to research, negotiate, digitally sign, and manage affiliate relationships with North American stations.
Benztown serves over 3,000 affiliates across six continents. With Benztown Radio Networks, the company delivers programming like The Rick Dees Weekly Top 40 Countdown and Sunday Night Slow Jams with R Dub! worldwide. They also provide show prep, merchandise, and audio architecture services.
Benztown VP, Sales & Operations Masa Patterson commented, “For years, we have been dealing with CRM programs with inferior functionality designed for other industries. With ARC, Jason has created the Porsche of CRM/database software specific to the network radio space, and you know how Benztown appreciates a good performance vehicle. We love the product and partnership.”
Bailey added, “Chachi, Masa, and the Benztown crew have been such wonderful friends since my early days at Sun. I’m ecstatic to finally welcome them to the ARC Family. It’s such an honor to have our software become part of the day-to-day at such an incredible company!”
