Popular podcasting mic company Blue, known for its Snowball and Yeti USB microphones, is no more after a branding change from its parent company, Logitech. The company is integrating some of Blue’s products into its G line, while the fate of others is unclear. Logitech acquired Blue Microphones in 2018.
With the announcement is the knowledge that the Blue Yeti microphone is becoming the Logitech G Yeti. It remains uncertain if other Blue products, such as the Snowball, will continue to exist. Logitech sees the Yeti as a gaming and streaming accessory and intends to position it accordingly.
About the news, Blue co-founder Skipper Wise told TechCrunch, “As the founders of Blue Microphones, we would like to thank everyone who has purchased and enjoyed a Blue mic…We’re delighted that these legacy Blue mics will continue to be part of the sonic landscape for years to come.”
