Libsyn’s podcast advertising marketplace AdvertiseCast has released the monthly CPM rates for April 2023. Based on actual sales data from thousands of shows, the average CPM rate for a 60-second ad spot in April 2023 was $23.07. This marks a nearly $1.00 increase compared to the previous month (March 2023 avg. CPM rate: $22.09), but a decrease from April 2022 (avg. CPM rate: $23.84).
The top three categories with the highest CPM rates in April were Technology ($28), Education ($26), and Business ($25). Advertisers looking to target engaged audiences at more accessible CPM rates can explore categories such as Arts, Music, and Fiction, which averaged around the low twenties.
Historical monthly CPM rates can be found on AdvertiseCast’s website for reference.
