The NAB has updated its We Are Broadcasters PSA campaign for the organization’s centennial. The new 30-second spots praise local broadcasting’s “enduring value” and the commitment of radio and TV stations across the country to deliver “trusted information in convenient, modern, and familiar ways.”
We Are Broadcasters started in 2013 to educate policymakers about their constituents’ reliance on local broadcasters. The centennial commercials tell listeners to text RADIO to 52886 to contact their congressional representatives and remind them that local broadcasting is here to stay. Stations can download the spots in English and Spanish here.
“For over a century, America’s broadcast radio and television stations have provided the most trusted news and information to our local communities,” NAB President and CEO Curtis LeGeyt said. “Today, while broadcasters continue to innovate to meet audiences’ needs online, on-the-air, and on the go, our mission of public service remains the same. I urge stations to air these spots as a reminder to our hundreds of millions of viewers and listeners, our communities across the country, and our elected officials about the enduring value of broadcasting.”
