Meruelo Media is partnering with Matrix Solutions on a CRM upgrade. The partnership will provide Meruelo Media with extensive CRM capabilities using the Monarch Media Ad Sales Platform.
“Matrix will allow our sales team to spend less time reporting and more time developing and refining strategies for our clients,” said David Criscitelli, VP Audio, Meruelo. “In addition, our management will have better visibility into revenue and more opportunity to align with other brands in the Meruelo portfolio to advance our clients’ needs.”
“We are thrilled to have Meruelo Media as a new client partner,” said Mark Gorman, CEO, Matrix. “We are confident that our Monarch Media Ad Sales Platform will empower them to not only monetize inventory but help fuel their next-stage growth.”
“Meruelo Media is committed to providing our team with the tools and platforms that evolve our business processes across all platforms and verticals,” said Otto Padron, Meruelo Media CEO. “We are armed and ready to meet and exceed the demands on our industry by transforming chaotic data into actionable information.”
Meruelo Media will launch the technology in January 2022.
