Broadcast software company Marketron has launched a new product called the Marketron Integration Suite. The goal of the new product, according to Marketron, is to reduce bottlenecks.
A company press release says the Integration Suite “leverages open APIs, connectors, and custom integrations to give Marketron customers the ability to consolidate disparate data sources — including linear, O&O, and third-party digital advertising systems — into a single ecosystem”.
The Marketron Integration Suite consists of three offerings: open APIs, connectors, and custom integrations:
– Open APIs within the suite enable customers to access their data on their own.
– Connectors serve as prebuilt integrations into top business platforms many media organizations already use today, such as customer relationship management (CRM) platforms. With these prebuilt connectors, Marketron takes care of setup, management, and maintenance.
– Customers with unique business and technical requirements can take advantage of custom integrations, collaborating with Marketron’s data architects to strategize solutions that address their specific objectives.
“The Marketron Integration Suite enables our customers to save time by automating daily tasks, bringing digital and linear orders into one system and accessing better reports all while building a best-in-breed technology stack,” said Jimshade Chaudhari, senior vice president of product development at Marketron. “The ability for customers to use their data wherever they want, within our ecosystem and beyond, is invaluable in enabling more efficient, agile, and informed operations.”
“Data is transformational, and our clients succeed when their data is accessible and available across all the platforms they use. The Marketron Integration Suite makes this a reality, and data integration will continue to be a core focus of Marketron solutions moving forward,” added Chaudhari.
