The National Association of Broadcasters has joined the COVID Collaborative, a national assembly of experts and organizations working on unified action against the COVID-19 pandemic. NAB President and CEO Gordon Smith will serve on the Collaborative’s National Advisory Council.
“Radio and TV broadcasters have devoted tremendous resources to keeping their audiences safe and informed throughout the pandemic,” said Smith. “Now, as vaccines roll out and the nation’s recovery begins, local broadcasters will play an important role in educating and engaging viewers and listeners. NAB looks forward to working with the Collaborative in leveraging broadcasters’ connections to local communities across America to inform the public and defeat the virus.”
The COVID Collaborative is a non-partisan group of the nation’s leading experts in public health, education and the economy working together with associations representing state and local leaders and vulnerable communities to take unified action to defeat the pandemic and sustainably and safely reopen the country.
“We are thrilled to welcome Senator Gordon Smith and the National Association of Broadcasters to our COVID Collaborative,” said Co-Founder and CEO John Bridgeland. “Having the voice of the nation’s radio and television broadcasters could not come at a more critical time as our country works together to defeat COVID-19 and emerge better and stronger.”
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