Adams Radio Group CEO Ron Stone says his company has moved its national rep partnership to IBA Radio Sales which is managed by GenMedia Partners. Stone created the Independent Broadcasters Association which now has close to 3,000 radio stations.
Stone says he’s happy to be the first client to move to the new rep firm. “This new rep firm is designed specifically for independent stations like Adams Radio to ensure that we are represented on all business coming into our markets. We are also looking forward to the new business development to help us grow our national business share, which is a major focus of IBA Radio Sales. I sincerely hope that all independent radio operators will consider and take a strong look at IBA Radio Sales for their representation in the future. The more stations that make this move, the stronger IBA Radio Sales will be, resulting in stronger national revenue for all independents.”
“I’m very excited about our partnership with the Independent Broadcasters Association and very happy to welcome Ron and Adams Radio as the first group to join IBA Radio Sales for national representation,” said Kevin Garrity, Chief Executive Officer of Gen Media Partners. “We built our company on the strength of independent broadcasters. As members of the IBA, owners and operators can come together to gain the advantages of scale and compete more effectively with large corporations for national ad dollars. I look forward to representing Adams Radio and members of the IBA as the organization grows.”
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The primary focus of IBA Radio Sales is to enhance business development and grow the national business share for independent stations.
We are eager for new business opportunities because increasing our national market share is one of IBA Radio Sales’ main priorities.
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