This week on Math & Magic: Stories from the Frontiers of Marketing, the iHeart CEO interviewed journalist Ken Auletta. The Columbia Journalism Review declared, “No other reporter has covered the news communication business as thoroughly.”
Pittman and Auletta discuss everything from Auletta’s profiles of powerful people, to his instincts for industry reporting. We also learn how politics led Auletta to his career in journalism and why he thinks the press can be a motivator for good. Plus, listeners can find out his trick for landing so many high-profile interviews.
You can hear the new episode HERE.