The latest episode of Math & Magic: Stories from the Frontiers of Marketing, hosted by iHeart CEO Bob Pittman, is with CVS Chief Marketing Officer Norm de Greve. And this is an episode everyone in radio should listen to.
Listeners will learn how having a Dutch father gave de Greve a unique perspective as a marketer; why being from Rhode Island gives CVS such a unique identity; and the bold steps the brand took to stop selling tobacco products. Plus, listeners can find out why de Greve thinks podcasts are such a great way to reach employees and strengthen the culture.
Catch the new episode HERE.
