Mobile banking company Varo Money must have really liked the story iHeartMedia executives told them about the power of radio. The company has signed a three-year multi-million dollar marketing partnership with iHeart. These are the great stories we love to share with the entire radio industry (so we encourage you all to send us more like this one).
Varo Money will launch a three-year campaign using iHeart’s radio stations, digital, podcast and social media platforms, and live events. The partnership kicks off with a seven-week campaign using radio and on-air talent in Atlanta, Chicago, Houston, Dallas, Miami, San Francisco, Phoenix, Las Vegas, Los Angeles, and New York.
Varo is a company that allows customers to overdraft their bank account balance up to $50 with no fee and no interest when they meet certain eligibility requirements.
Varo Money CEO Colin Walsh talks about why radio is now in the media mix for his company. “Building community through our customers who live in great American cities and towns — and who connect to the trusted local radio personalities they hear every day — is central to our mission to not just improve financial standing but also empower communities that may feel underserved and overcharged by the existing traditional banking system. We are thrilled to work with iHeartMedia and use their unparalleled range of audio platforms to increase our local presence in cities that have the ‘Varo love.’ Varo’s trusted banking services are flexible enough to meet the diverse needs in every city, from helping transportation workers get paid early with direct deposit, to supporting teachers to save for a rainy day with automated saving tools.”
