Following up on Radio Ink’s recent sales salary survey with Media Staffing Network, our friends at Nielsen have developed a fabulous looking 14-page brochure for stations called “Why Choose a Career in Radio Sales.” Nielsen is hoping to help radio managers address one of the biggest challenges facing the industry: attracting strong sales talent.
Nielsen’s new piece helps managers showcase radio as the top reach medium. It not only includes audience data, it touches on how radio playing an important role in the daily lives of consumers and it includes quotes from several active salespeople about how being in radio “is like being in show business and how strong the compensation is with flexible hours.
Here’s an example of one of those quotes:
The document helps sellers understand that the sky is the limit in terms of how much money they can make in radio as a seller.
Managing Director of Nielsen Audio Brad Kelly says, “One thing most broadcasters can agree on is that there’s a large and growing need to upgrade sales talent and attract new blood to the industry by maintaining a steady pipeline of talented ‘up and comers.’ At the end of the day, radio is in the relationship business. Its product is solid, but if radio ever hopes to get its fair share of advertising budgets, we need high quality sales people carrying its message out to advertisers. With this in mind, the folks at Nielsen Audio thought it would be helpful to have all the information on working in our industry in one place. The result is this employee recruitment tool designed to attract new college grads and prospective candidates to consider radio as a career.”
There is no charge for the piece which is available to all Nielsen Audio subscribers.
Nielsen notes it will be mailing out the glossy version to all Nielsen Audio clients in the coming days. If you’d like a downloadable PDF version, contact your Nielsen Audio account manager. Don’t know who it is? Email Brad at [email protected] and he’ll make sure you get your copy.