Riviera Broadcasting has hired legendary programmer John Sebastian as PD and consultant for KOAI-FM/Phoenix. Sebastian will be evolving KOAI into his new music format called The WOW Factor. KOAI will be the first radio station in the country to launch this format, built exclusively for Baby Boomers and 45+ Gen Xers.
Sebastian has programmed major market radio stations in Los Angeles, Chicago, Dallas, Washington, DC, Boston, Seattle, and Phoenix. He said KOAI will be the first of what he hopes will be many WOW Factor stations across America. The format has an eclectic mix of music researched and curated for Baby Boomers.
Riviera Broadcasting CEO Michael Cutchall said John has been one of the most innovative programmers in the history of radio. “There is no one better to connect with listeners and communities in his approach and philosophy to programming. His excitement to join our team is contagious and his desire to win is relentless.”