Funding Tips From iHeart’s Sykes On “Math & Magic”


This week’s episode of Bob Pittman’s Math & Magic: Stories from the Frontiers of Marketing features John Sykes, President of Entertainment Enterprises at iHeartMedia. Sykes discusses the shift in the entertainment marketing landscape and the influence of radio as the pioneer media platform. He also gives listeners tips on how to get your next project funded and how he helped pull together a concert for NYC in just four-and-a-half-weeks.

Here’s a taste:
“Well, I think there’s a changing of the guard across all entertainment right now. Everything we knew, everything that you and I did growing up in an analog world, has now just been turned upside down. So it’s either a time to get scared and run to the hills, or to say, ‘Great. We can reinvent ourselves.’ And so right now, there’s ways to reach out and expose things that we didn’t have before, because we didn’t have the social media before.” – John Sykes discussing the shift in the media landscape.

To listen to Math & Magic, go HERE.


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