Media Staffing Network and Radio Ink have teamed up to gather data for a Radio Sales Compensation Study that will be released at the Radio Show in Dallas this September. We need your confidential input. Your contribution is essential to helping radio station owners, operators, and managers become more competitive — and successful — when hiring new salespeople. To participate CLICK HERE.
Media Staffing Network CEO Laurie Kahn added, “With radio stations regularly sharing their frustration about the difficulty of hiring sellers, and with the strong advice to get away from the outdated compensation model of offering a 90-day guarantee and then moving new hires to 100 percent commission, we felt it was time to gather some actual facts. To help the radio industry gain this knowledge MSN teamed with Radio Ink to get the word out so that a large survey sample can be collected.
Radio Ink Publisher Deborah Parenti said, “We are delighted to team up with MSN in a project that will hopefully help provide guidance, especially to smaller groups and individual stations, in crafting the kind of compensation packages that encourage young people to consider radio sales as a career path. With so much competition from digital media, making radio “sexier” to prospective hires has to, first and foremost, include a more competitive pay structure.”
All survey participants will be entered in a random drawing to win one of three licenses to MSN’s Local Sales Recruitment Online Learning Program. Each license is valued at $999 and is good for one year for up to three users at one station. Winners will be notified by MSN in early August. In addition, all survey participants will receive an advance copy of The Compensation Study.