Radio programming and sales veteran Brad LaRock died suddenly last week in Texas. The longtime on-air talent also worked in sales and management. His work included tours of duty with Nielsen, Townsquare, and CBS Radio and he was on the board of the Texas Association of Broadcasters.
For the past 17 years, LaRock has been a familiar voice and face as in-stadium announcer and host for the Dallas Cowboys at AT&T Stadium. He leaves behind a record of successful stations, a large group of industry friends and clients.