Bob Hoffman was the CEO of two independent advertising agencies. He’s now a writer and speaker, and last week he spoke in Las Vegas at the NAB show. Hoffman says people are just plain delusional when it comes to digital and our readers are reacting to his comments.
We caught up with Bob after his presentation and asked him to go into detail about his philosophy, and he sure did. In this audio interview, Bob also said radio needs to take the gloves off because digital is on the ropes. Listen to the 13-minute interview below. Note: Our morning headlines had an incorrect last name for Bob and we apologize for that.