After years of automotive sales records it appears radio’s biggest advertising category is cooling off. The National Automobile Dealers Association is forecasting 16.8 million deliveries for 2019, down from 17.3 million in 2018. Here’s how each brand is performing.
Fiat Chrysler had its 11-month sales growth streak end in February when deliveries dropped 2 percent. Jeep, which has been on a big-time sales role, posted a 4 percent decrease. On the positive side, The Ram truck brand was up 24 percent.
According to Edmunds GM sales fell 5.8 percent and Ford fell 6.4 percent, both worse than forecast. Those two companies have switched to quarterly reporting.
The following stats are courtesy The Detroit News
Toyota Motor North America declined 5.2 percent in February.
Nissan was down 12 percent
Honda’s overall sales were down 0.4 percent
Volkswagen dropped 3.6 percent.
Subaru of America was a bright spot in the automotive category, up 3.9 percent over a year ago. That’s 87 consecutive months of yearly, month-over-month growth for Subaru.
Hyundai Motor America also had a good month, up 2 percent.
Even though sales are slumping the average price for a new vehicle in February was nearly $1,000 higher to $36,590 from February 2018
Interest rates in February hit their highest level in a decade. The average interest rate on a new-car loan was 6.26 percent in February, compared to 5.19 percent in 2018.