Adams Radio Group has signed a new 5-year deal with Nielsen to provide ratings for its clusters in Fort Wayne, Las Cruces, Salisbury-Ocean City, and Tallahassee. Adams was previously utilizing Nielsen ratings in Fort Wayne and Salisbury-Ocean City, and Eastlan Ratings in Las Cruces and Tallahassee.
Adams CEO Ron Stone said, “We are very pleased to extend our relationship with Nielsen. As we have seen in the markets where we were already collaborators, Nielsen makes a significant difference in driving revenue. It is not always just about the ratings product. We use Nielsen research frequently and find that often the independent research we have access to adds substance and credibility about our industry and makes the impact needed to close more business.”
