5  More PPM Markets Accredited By MRC  

5

On Wednesday, Nielsen announced it had been granted accreditation by the Media Rating Council for five additional PPM markets: Columbus, Greensboro-Winston-Salem-High Point, Indianapolis, Jacksonville, and Salt Lake City-Ogden-Provo. Nielsen now has 30 of its 48 PPM markets accredited by the MRC.

The MRC board also voted to remove accreditation of the San Francisco PPM Audio market. Nielsen says it stands behind the estimates produced for San Francisco and will continue to work with the MRC and clients to regain accreditation in this market.

MRC Executive Director George Ivie said, “We congratulate Nielsen for meeting the rigorous requirements necessary to extend MRC accreditation for its PPM monthly Average Quarter Hour estimates to these five additional radio markets. This outcome evidences Nielsen’s commitment to continuous improvement, and we look forward to continuing our work with Nielsen as it strives to meet the needs of the industry by ultimately earning MRC accreditation for all audio markets that are part of the PPM service.”

Brad Kelly, Managing Director for Nielsen Audio, said, “We are pleased to have achieved MRC accreditation in these additional markets. This demonstrates our continued commitment to quality for the industry’s gold standard audio measurement and it helps enhance our client’s confidence in the currency.”

The following Nielsen markets are not accredited by the MRC.
Nashville
New York
Norfolk‐Virginia Beach‐Newport News
Orlando
Providence-Warwick- Pawtucket
Austin
Boston
Hartford-New Britain-Middletown
Las Vegas
Memphis
Middlesex-Somerset-Union
Raleigh-Durham
Sacramento
San Francisco
San Jose
Seattle-Tacoma
Washington, DC
West Palm Beach-Boca Raton

5 COMMENTS

  1. “why is there only one monopoly doing radio surveys?”

    There are other companies. One you should search is Eastlan Ratings.

    However, you have no proof that the ratings are flawed. Have you ever studied their surveys? Have you ever challenged their surveys? I have. Did you read the article, especially where it mentioned that their ratings were “granted accreditation by the Media Ratings Council.” You should also do a search on that organization. They exist to certify the ratings that Nielsen does. If you ever studied Nielsen’s policies, you’d understand how they handle ethnicities and languages. They go out of their way to account for them.

    But if you feel their ratings are obsolete and flawed, there’s nothing stopping you from starting your own ratings company. Good luck.

    • read the article where Spanish Broadcasting Systems is fighting their dicriminatory policies.

      Nielsen may not be a Monopoly, but they are the industry standard which is even worst. National Ad agencies base their national buying budgets, many timed, purely on the Nielsen Data.

      You may be the most popular radio station in your market, but if you dont have good arbitron nielsen’s ratings, no national agency will pay the premiums for your ad inventory compared to the top Nielsen rater ranking stations.

      SBS is going down 10 places on the Los Angeles Nielsen rankings. They will loose millions thanks to the Nielsen flawed and prouven failed system, yet Nielsen its washing their hands like always does.

      and if you know how to read, I sayed very clearly: “I may be wrong, but this is my humble opinion”

      I PERSONALLY, dont trust, dont like, and dont believe in the Nielsen phony tactics to survey the minority radio stations.

      If you are in Denver where the majority of the latinos are in southe Denver and Aurora, but of your survey its done on highnlands ranch, broomfield, parker, and centrnnial, where the majority are anglo saxons, how do you spect to be fair with the demographics where Montbello is 75 blacks, and aurora is 65 latinos, but they were left out of the survey?

      The minorities have always been unfairly surveyed based on Nielsen general Metrix system.

      if you have a table full of apples, bananas, oranges, and grapes distributed Unevenly, you need to survey them unevenly as well.

      thats Nielsen biggest flaw. they mix the appl

      • they mix the apples,the bananas, and the grapes, as if they were perfectly and evenly distributed.But they are not. in reallity, one corner of the table has more apples, the center has more grapes, and the other corners are mixed. So, how could you be fair when you dont survey your neighboorhoods independently, so they can reflect the demographics of their markets?
        How could you be fair when your meetering system does not reflect the realities of the ecosystems of a demographic population which is not evenly and randomly distributed?

      • “SBS is going down 10 places on the Los Angeles Nielsen rankings.”

        Sounds like sour grapes to me. They don’t like the results, so they blame the survey. Your post is filled with multiple misconceptions of how Nielsen works and how they account for minorities and geography. If anything, they tend to over compensate for minorities. You really should do more research before arriving at an opinion. SBS was happy with the system when they got great ratings. Now they’re not. They will have an opportunity to challenge the ratings in person.

  2. Nielsen, Nielsen, Nielsen or the old Arbitron scam of all times. If their books were a horrible manipulation monopoly, now their PPM technology is even worse!

    Nielsen is a flawed archaique monopoly. They are seen like the mighty dictators of the radio a metering lucrative business,.and they are the dictatorships of who ever wins the most desired rankings of radio in the most desireble markets.

    They are at fault of most of the analog radio industry’s real audience data demise. why? because of their phony numbers and their phony data. They say 98% of usa people listen to radio, but how could you be believable when you get paid by the very same people you survey for?

    If i have a cake made of different flavors, how in the hell could i get an accurate number when i only test an small portion of that cake?

    In markets where populations are mixed of different ethnicities and lenguages, how does this stupid and flawed technology could apply their obsolete way to measure the radio audience when their technology does not reflect the reality of our demographoc diversities.

    why is there only one monopoly doing radio surveys?

    how could your data be credible when your phony meetering practices leave so much room for speculation, and there is no other competitor to challenge your phony, manipulated, and even corrupt radio surveys!

    only the guys who can afford to pay this idiots are the ones with the priviledge to have better rating despite the harsh reality of their signals. I may be wrong, but this is my humble opinion.

LEAVE A REPLY

Please enter your comment!
Please enter your name here