Radio Works. Just Ask This Florida Business Owner.

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Chuck Isaly owns Auto Glass America in the Tampa area. He specializes in windshield replacement and has been in business for about six-and-a-half years. When he was ready to touch every automobile driver in the Tampa market, he reached out to Cox Media Group Senior AE Simone Rowson. As Isaly explains, with the help of Rowson, CMG, and radio, his business took off. (Our weekly Advertiser Success Stories are sponsored by Sun & Fun Media)

Auto Glass America Owner Chuck Isaly:
“In pursuit of our stated objective, we committed ourselves to radio advertising a short time after we started in business. Being the person responsible for marketing, I reached out to the CMG stations and was introduced to our advertising representative Simone Rowson. We partnered with CMG and Simone to begin our radio experiment. Over the days and weeks that ensued, Simone learned our business and she taught us about radio advertising. In a surprisingly short period of time we were receiving an encouraging response to our advertising initiative and in turn continued to increase our budget for this advertising medium.

Radio Ink’s weekly advertiser success stories are sponsored by Sun & Fun Media

“We originally started radio advertising because it was not being widely used by our competitors and we felt that investing in an initiative to get our name, our product, and our service into the ear and therefore into the mind of our potential consumers was worth the risk. Under the professional guidance of Simone and the excellent support of CMG’s talented staff, we feel that an excellent radio outreach strategy was developed. We know that radio advertising works for us as we are able to survey each of our customers and ascertain how they heard about us and what initiated their action to call us as opposed to our competition. We have developed a half dozen musical jingles that are combined with an informative narrative in each of our ads and we run them in great volume, embracing the concept that frequency pays off in our business.

“Although we cannot comment on what works for other businesses, we do know that when trying radio advertising it is essential to have a radio partner, in our case Simone, that is willing to learn from the advertiser. The advertiser knows their business best and if their radio representative adopts the attitude of becoming part of the team, the possibilities for success increase greatly.”

Chuck Isaly
[email protected]

1 COMMENT

  1. Thanks for sharing your story! I’d be curious to know what type of schedule you’re running with and how the station has partnered with you on this.

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