Media attribution, and data analytics, can make a difference for your advertisers. That’s why trying to understand the best way to invest their media dollars is what every advertiser still wants to know, and involves highly valuable insight.
Which ad resonated the best? Which station performed better? Was there a lift in demographic sales?
Understanding all of these touch points is what media attribution and data analytics can provide, and RBR+TVBR is pleased to be the delivery vehicle to the broadcast media industry.
We invite you to REGISTER NOW as RBR+TVBR Editor-in-Chief Adam R Jacobson chats in a free and engaging live webinar with Veritone Media Senior Product Manager Michael Kennedy (pictured) on Thursday, Nov. 9 at 1 p.m. Eastern/10 a.m. Pacific/8 a.m. Hawaii as they discuss:
● The importance of media attribution and data analytics
● Currently available platforms
● How broadcasters can leverage tools to add value for their advertisers.
In his role at Veritone, Kennedy is responsible for the development and implementation of new products, features, and applications on Veritone’s aiWARE platform, an AI-based, cognitive-based operating system.
Prior to his current role, Kennedy served as Senior Director of Media Operations and was instrumentally involved in the strategic planning and operational execution of signed advertisers and agencies.
His work enabled marketers to holistically track and contextualize native and traditional media spend across mediums such as broadcast radio, podcast, YouTube, and television in near real-time.
Prior to Veritone, Kennedy oversaw product management and operations at Local Corporation, where he developed Web-based monetization solutions for local search and mobile, and was responsible for significant revenue growth.
REGISTRATION FOR THIS WEBINAR IS NOW AVAILABLE!
TO SIGN UP SIMPLY CLICK HERE.
