Alpha, Beasley, CBS, Cumulus/Westwood One, Emmis, Entercom, Radio One, and Townsquare are all now offering inventory on Katz’s Programmatic buying platform. Katz Media Group CEO Mark Gray (who is on the May 8 cover of Radio Ink) said, “Expressway from Katz now provides each of our radio partners the ability to offer their buyers the additional speed, ease, and agility of a modern, programmatic experience for broadcast radio.”
Beasley Media CEO Caroline Beasley said, “Expressway from Katz is a live platform. As a broadcaster we can adjust available inventory and rates in real-time, and buyers can build customized campaigns quickly and purchase inventory in real-time. It also gives our buyers the flexibility to update creative, even at the last minute.”
“This is a major milestone for the radio industry,” said Lauren Russo, SVP of Audio and Promotions at Horizon Media. “Expressway from Katz allows us to programmatically access inventory from leading broadcasters, delivering marketers’ messages with data targeting, extensive automation, and real-time monitoring and reporting capabilities in an efficient and cost-effective way.”
“We are very excited to connect Alpha to Expressway from Katz as a programmatic solution for audio,” said Bob Proffitt, President/CEO of Alpha Media. “This forward-thinking platform underscores the ROI that radio offers, giving our clients our premium inventory with the automation and speed to market they are demanding.”
