This deal with the BCCA will allow Marketron customers to share real-time credit information about industry advertisers with members of the BCCA, which is the media industry’s credit association. Marketron says this integration eliminates the manual process of reporting on aging information to BCCA’s data warehouse. Marketron customers will have a choice to opt-in to an automated transfer of real-time, factual credit information in the Media Whys report, alongside collection filings, tax liens, judgments, corporate linkage, payment trends, and trade data.
