What Can Politicans — And Hispanic Radio — Learn About Assumptions? 

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The 2016 elections will be talked about and analyzed for years to come — especially their impact on Hispanic and special interest voters. In a presidential race where traditional media campaigns took a back seat to social media and news headlines, many voters were never reached. 

Was your audience taken for granted — or, worse — ignored by the candidates? Did radio provide Hispanic voters a strong enough voice to reach campaign ears? With so many contests decided by the slimmest of margins, how will Hispanic radio fare during the mid-term elections?  Are you prepared to present the case for radio at the center of a multi-platform campaign? 

And did you learn the most important lesson of 2016? How well do you really know your audience? How well are you serving their interests?

The panel discussion Hispanic Radio: What We Learned From the 2016 Election & Where We Go From Here, exclusively at Radio Ink’s Hispanic Radio Conference, will reveal ways to leverage the lessons of 2016 for greater participation and higher revenue over the next 12 months, the mid-term campaigns and beyond. Don’t miss it!

Moderator:

montero_frank17Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media, and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age. He has served as the Director of the Federal Communications Commission’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors. Prior to his appointment, he was a partner with the Washington communications law firm of Fisher Wayland Cooper Leader & Zaragoza.

Panelists:

harvey-nagler17Harvey Nagler is the former vice president of CBS Radio News, responsible for CBS News radio operations worldwide. During his tenure, the network has won dozens of national and international awards, including the coveted Edward R. Murrow Overall Excellence Award from the Radio Television News Directors Association for seven of the last eight years. In 2010, Nagler was honored with the RTNDF’s First Amendment Service Award, which is presented to a person of distinction who works in an off-air, management capacity. Before joining CBS Radio News, Nagler was director of news and programming for WCBS-AM Newsradio 88; he joined WCBS-AM from the United Stations Radio Networks, where he had been VP/news and sports and director of news operations. Nagler began his career in 1966 as a reporter for WCTC-AM/New Brunswick, NJ.

gomez_maryann17Mary Ann Gomez Orta is president and CEO of the Congressional Hispanic Leadership Institute. Before joining CHLI, she was the executive director of the National Association of Hispanic Publications. She is a former corporate marketing manager with Coors Brewing Co. and McDonald’s Corp. and has managed multi-million-dollar advertising and marketing campaigns, collaborating with advertising and public relations firms as well as multi-lingual broadcast, print, and outdoor media. She earlier represented the Pharmaceutical Research and Manufacturers of America as a national alliance development consultant and managed business development and multi-cultural projects for small and mid-size public relations agencies as well as national agencies such as Fleishman-Hillard. Orta has taught business, marketing, and public speaking at the University of Phoenix and Heald College and has conducted workshops for small business owners on marketing, public speaking tips for women, networking, and Hispanic marketing.

wharton_dennis17Dennis Wharton, executive vice president of communications for the NAB, oversees the NAB’s Media Relations, Research and Information, and Public Service Initiatives departments. He is the association’s chief spokesperson, responsible for outreach and public policy advocacy to the national news media and trade press and serving as strategic adviser on media relations issues to NAB leadership, the NAB Board of Directors, and NAB member stations. Wharton is also responsible for NAB’s social media advocacy outreach and messaging. Working with NAB’s External Affairs department, he engages third-party advocacy organizations and beneficiaries of broadcasters’ charitable outreach to better position NAB’s image on Capitol Hill, at the FCC, and with the public. Wharton joined the NAB in 1996 after a 16-year journalism career.

Note: Click here to make your nominations for the prestigious Medallas de Cortez awards. Remember, nominations are due by February 15!

Click here to register for the Hispanic Radio Conference.

Hispanic Radio Conference

Fort Lauderdale, FL

March 28-29

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