The ratings firm told clients about a new product called Control Panel Reports for stations that subscribe to PD Advantage and the Analysis Tool. Nielsen says the reports were created in response to clients who asked for greater insight into panelist behavior and panel change.
According to Nielsen the reports will provide more detail about changes in tuning, new panelists, heavy listeners, panelist weights, specific age of station panelists, zip codes, and other panel dynamics. There will be no charge for the product.
Nielsen says the information will provide greater insights, granularity, and transparency into panelist listening behavior and panel changes. It can be used to help understand panel dynamics and how they may influence ratings. The Control Panel Reports will be available starting with October 2016 data and will be sent directly to clients shortly after the monthly data is published in PPM markets. Reports for competing stations will be available for a nominal fee.
