Across all formats and demographics, there are now two types of listeners: those who routinely access podcasts, and those who soon will. The podcast has arrived. Fifty-seven million consumers are tuning in monthly. The investigative series Serial alone generated over 97 million downloads. Advertisers are waking up to the format’s potential, investing an estimated $100 million in the currently limited field.
Yet commercial radio, historically the most timely, prolific, and content-driven media, generates less than one percent of all podcast consumption.
What is holding you back? At Forecast 2017, our panel of experts will break down the myths, misconceptions, and roadblocks that keep you from the revenue-generating podcasts that can impact your digital bottom line.
Learn how local radio can leverage its current personalities and programming into consistent, buzz-worthy content that will attract listeners and advertisers, how to measure your successes, and how podcasts can support existing over-the-air programming.
Moderator:
Pierre Bouvard is chief insights officer for Cumulus Media and Westwood One. Cumulus has 454 owned-and-operated stations in 90 markets, while 8,200 broadcast radio stations are affiliated with Westwood One network and digital channels. Bouvard develops media and marketing insights to support the firms’ 1,300-plus media sellers and works with brands and agencies to craft targeting and measurement solutions. Previously, Bouvard was SVP of sales for TiVo Research & Analytics, where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As president of sales for Arbitron, Bouvard launched Arbitron’s PPM and created the out-of-home and custom research divisions. Bouvard has also been EVP at Coleman Insights; at Coleman, he helped launch the nation’s first Hip Hop formats in Los Angeles and New York City and led the programming and marketing strategies of dozens of successful major market radio stations.
Panelists:
Christopher Balfe is a partner at Red Seat Ventures. Red Seat Ventures partners with high-profile individuals and brands to build unique digital businesses. Initial clients include Premiere Networks and Blumhouse. Prior to founding Red Seat, Balfe was president and COO of Mercury Radio Arts as well as CEO of TheBlaze. TheBlaze pioneered a brand new direct-to-consumer subscription model and paved the way for the next generation of OTT services, while TheBlaze.com became one of the top 100 websites in the world. In 2011, Balfe was named to the Crain’s 40 under 40.
Steven Goldstein, founder of Amplifi Media, is a nationally recognized leader in radio programming, marketing, and management. His track record of success spans virtually every major radio format for some of the nation’s top broadcasting companies. Amplifi Media specializes in strategy and content development for the fast-growing digital on-demand audio (podcasting) sector. Previously, Goldstein was a founding partner and served for 28 years as executive vice president and group program director of Saga Communications, where he led programming, research, marketing, and interactive initiatives. Before joining Saga, Goldstein programmed top radio stations including WHYT/Detroit, WOMC/Detroit, and WTIC-FM/Hartford CT. Goldstein also served as the youngest-ever news anchor for the ABC Radio Network and, shortly after, began his major market-programming career at WABC Radio.
Brendan Monaghan is CEO of Panoply, the Slate Group’s full-service podcasting network for premier media brands, authors, personalities, and organizations. Under Monaghan’s leadership, Panoply has quickly become an industry leader in the podcast space through quality editorial content, key brand and advertising partnerships, and technological innovations. Prior to Panoply, Monaghan served as general manager of the digital media property Slate, where he oversaw business development, strategy, and business operations. In this role, he led Slate’s efforts to identify and build non-display and loyalty-based revenue, and in 2014, Monaghan led the team responsible for launching Slate Plus – Slate’s premium, paid membership initiative intended to deepen the relationship with the site’s most loyal and engaged readers, which has recently grown to over 10,000 members. He’s been with the Slate Group since 2009.
Ryan Steelberg is president of Veritone and brings nearly 20 years of executive management experience in technology, marketing, business development, and sales. He is considered one of the foremost experts in digital and online advertising. Since 1996, he and his brother Chad have raised more than $180 million in equity financing, managed 400-plus employees, and created in excess of $3 billion in shareholder value, through the successful founding, management, and liquidation of several industry-leading companies, including dMarc Broadcasting (sold to Google in 2006), 2CAN Media (sold to CMGI in 1999), and AdForce (IPO in 1999). The Steelberg brothers are listed as inventors on 51 issued patents. Named by the Orange County Business Journal as two of the county’s “50 Most Influential Business People,” Ryan and Chad were finalists for Ernst & Young’s “Entrepreneur of the Year” in 2000.
In addition to the Forecast financial conference, all registered attendees are admitted to the annual “Top 40” cocktail reception, a prestigious event in itself, honoring Radio Ink’s 40 Most Powerful People in Radio.
Forecast 2017 November 16, 2016 Harvard Club New York, NY www.radioinkforecast.com
