Michael Pettiette gets the promotion to VP and D.O.S. He was Regional Director of Digital Sales for the six-station cluster. He’ll now be responsible for bringing in the revenue for the CBS Radio Houston cluster, which includes KHMX-FM (Hot Adult Contemporary), KIKK-AM (Sports), KILT-FM (Country), KILT-AM (Sports), KKHH (Top 40), and KLOL-FM (Spanish).
Pettiette joined CBS Radio Houston in 2011 as Digital Sales Manager. In 2014, Pettiette was promoted to Regional Director of Digital Sales where he was responsible for the digital strategy for both Houston and Dallas.
CBS Radio Houston Market Manager Sarah Frazier said, “We are delighted to promote Michael to lead our multi-platform sales efforts. Our digital assets have become increasingly important tools in our sales toolbox, and Michael’s success in the area led directly to this well-deserved promotion. Every campaign we create includes a mix of over-the-air, digital assets and integration into our live events and experiences, and Michael has achieved great success for our clients by integrating them all seamlessly.”
